Wound Care Global

Affiliated Businesses

Case Study #2

Market and distributor assessment in a strategic developing market


A multinational leader in wound care and regenerative medicine with a global presence wanted to expand its footprint with the launch of several new products and renewed focus in a key developing market. They engaged us for a combination of strategic insights and groundwork.

After performing initial planning remotely, we quickly deployed in-country and met with with dozens of high potential distributor candidates. We also discussed market potential and strategy with key physician, nurse, hospital, and clinic stakeholders. As part of our activities, we attended key regional conferences and exhibitions to validate claims and insights, as well as to understand the local competitive landscape.

Following the initial assessment, market analysis and competitive intelligence report, the client’s regional leadership came to the market for three days of meetings with finalist candidates, of which one was selected.

The client’s business in that country is now back on a strong growth trajectory. They engaged Diligence Wound Care Global again soon after to achieve similar objectives in another regional market.

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